5 Practical Tips to Boost Your Last-Minute Summer Bookings

Maximise last-minute bookings.

As the trend for last-minute UK getaways continues to rise, now’s the time for holiday let owners to get proactive. According to the latest MyShortLets Staycation Index Report, quoter of all 2025 bookings have been made within just a month of travel. That means there’s still plenty of time to fill your calendar — if you’re prepared.

Here are five tried-and-tested ways to help you maximise last-minute bookings this season:

1. Accept Short Breaks

Being flexible with booking lengths can significantly increase your chances of attracting last-minute guests. In fact, nearly half of MyShortLets’ 2025 bookings to date have been for short breaks of six days or less.

Opening your property up to shorter stays not only taps into current demand but, according to our Holiday Letting Outlook Report, could result in up to one-third more bookings per year. That’s a practical change with long-term gains.

2. Add Seasonal Touches to Your Property

Make your holiday let stand out by updating it with seasonal features. Fresh flowers at the entrance, a tidy garden with colourful plants, or inviting outdoor furniture can make a lasting impression.

A BBQ and al fresco dining setup give guests a clear picture of how they’ll enjoy their stay. These small, thoughtful investments can dramatically improve your kerb appeal and help secure more summer bookings.

3. Be Flexible with Pricing and Offer Deals

Adjusting your prices dynamically can keep your property competitive — especially in a market where guests are bargain-hunting for last-minute trips.

Consider offering limited-time discounts or exclusive summer deals. At MyShortLets, we help owners stay competitive by reviewing local trends, booking patterns, and seasonal demand to ensure your pricing is always optimised.

4. Go Pet-Friendly

Many guests now travel with their dogs, and being pet-friendly can open your property to a much wider audience.

Adding simple touches like dog bowls, beds, or a secure garden can make all the difference. Highlight these pet-friendly features in your listing photos to reassure guests their furry friend is welcome too.

5. Promote Through Social Media

Don’t underestimate the power of your own network. A quick Instagram Story, Facebook post, or TikTok showing your property’s best summer features — like a sunny patio or nearby beach — can catch the attention of spontaneous travellers.

Encourage family and friends to share your posts. Word of mouth still goes a long way — and it’s free marketing.

Need help listing your property or boosting last-minute bookings?

Join hundreds of hosts already on MyShortLets.com – and advertise your property for free.

Let’s fill those calendars, one booking at a time.