Direct Bookings vs OTA's Smarter Choices for Peak Season with MyShortLets.
Direct Bookings
As the travel landscape evolves, nearly 60% of guests now prefer direct bookings over Online Travel Agencies (OTAs). So why are so many still relying heavily on them?
At MyShortLets, we believe it’s time to rethink the strategy. If you’re managing serviced apartments or short lets with 5–30 units, especially during peak season, understanding the impact of booking channels on your revenue is critical. Let’s break down the pros and cons, so you can make an informed, profitable choice.
What Are OTAs vs Direct Bookings? OTAs like Airbnb, Booking com, and Expedia...
OTAs like Airbnb, Booking.com, and Expedia offer exposure and convenience—your property appears to a global audience. In return, they take 8%–40% in commissions per booking.
Direct bookings, on the other hand, happen right through your own website or platforms like MyShortLets — full control over your pricing, and stronger guest relationships.
Our calculator gives you a clear estimate of what you could earn from holiday letting, factoring in local booking trends, occupancy rates, average nightly prices, and availability. Whether you’re a first-time host or a seasoned landlord exploring short-let potential, this tool provides valuable insights to guide your investment decisions with confidence.
UK Trends: Local Opportunities & Challenges Brexit Impact and Domestic Tourism is Booming
Brexit Impact
Brexit brought staffing shortages, supply chain issues, and rising costs. International travel took a hit, but…
Domestic Tourism is Booming
UK residents are exploring locally more than ever before. With 39% of Brits preferring to book directly via a host or hotel website (vs only 17% through OTAs), this is a golden opportunity for direct bookings to shine.
Pros & Cons: OTA vs Direct
Benefits of OTAs
- Global visibility
- Trusted platforms
- Access to spontaneous travellers
- Built-in guest services
BUT: High fees + less control = shrinking margins.
Benefits of Direct Bookings
- No or small small commission fees,
- More guest data = smarter marketing,
- Loyalty-building opportunities,
- Control over pricing & guest communication,
- Better profit margins, especially during high season,
UK Trends: Local Opportunities & Challenges Brexit’s Impact and the Rise of Domestic Tourism in the UK
The Winning Strategy for 5–30 Room Operators
It’s not about choosing only one—it’s about balance. OTAs can bring awareness, but your website should close the deal.
With MyShortLets, you can:
- List your property for direct bookings,
- No listing fees,
- Get marketing support & visibility,
- Ready to boost your income? Check our prices and calculate your potential earnings today!
Ready to see what your property could earn?
Try our free Revenue Calculator and start planning your direct booking strategy today.
How to Maximise Direct Bookings
Make Your Website a Selling Machine
Use high-quality photos, highlight perks, and tell your story. Show guests why they should book with you—not the competition.
Optimise for Mobile
Ensure your site is fast and easy to use on any device.
Streamline Booking
Keep it simple: no long forms, no friction. Use a booking engine that integrates seamlessly.
Build Loyalty
Offer returning guests perks like discounts, free breakfast, or early check-in—exclusively through your direct site.
Use OTAs as a Funnel
OTAs are still useful—but think of them as ads, not your primary booking channel.
Final Word Be Your Own Booking Boss
Take Control of Your Bookings — and Your Business
Direct bookings aren’t just about avoiding commission fees — they’re about taking back control. When guests book directly, you own the relationship. That means you control your revenue, strengthen your brand, and create a more personalised, memorable experience for every stay.
While Online Travel Agencies (OTAs) can help with visibility, they often come at a high cost — not just in commission, but in the loss of control over pricing, communication, and guest loyalty. OTAs have their place, especially for exposure, but they should support your business — not run it.
That’s where MyShortLets comes in.
We give you everything you need to thrive on your terms:
- Direct booking tools,
- Seamless listing management,
- Professional photography and staging,
- Guest communication support,
- Cleaning and operations handled
With MyShortLets, you can grow your income, cut out the middleman, and take full control of your success. It’s your property — let’s make sure it works for you.
